Memory Lane Inc. launched its first-ever football-only event on Jan. 22 with the opening of The Big Game Auction, encompassing more than 350 lots of high-grade and rare football cards and memorabilia, with telephone and online bidding set to close Feb. 6, the night before Super Bowl XLIV. MLI has spent months accumulating a wide range of pieces, many of which represent some of the biggest names in NFL history: from Nagurski to Namath, Baugh to Butkus and dozens of others in between. The auction’s premier item is the No. 2 rated 1935 National Chicle football set listed on the PSA Set Registry (minimum bid $225,000), pieced together over many years by a dedicated and discriminating collector from Hawaii. Each card in the set is at least a PSA 8, including the ‘Holy Grail of football cards,’ Bronko Nagurski. Memory Lane officials called the set “a true museum-quality artifact from the early days of the pro game.” Read more here.