Embedded Holograms to Help Deter Fraud in LOAs

PSA/DNA is now using an embedded hologram in its letters of authenticity (LOA), a technological advance unprecedented in the field of third-party autograph and memorabilia authentication. A second watermark is also being added to the LOA.

“The detailed, color-changing PSA/DNA logo hologram on the LOA is actually embedded into each sheet of paper used when generating letters of authenticity for autographs, original photographs and rings and trophies. It’s not a mere sticker placed on top of the page, but rather the hologram is actually part of the paper itself,” said Joe Orlando, president of PSA/DNA.

In addition to the original PSA/DNA logo watermark, the new LOA paper also has a watermark depicting the helix design of a DNA strand.

“The PSA/DNA LOA already included watermarks and serial numbers, and we use a patented, synthetic DNA ink to ‘tag’ authenticated items. The introduction of the embedded hologram and use of double-watermarked paper now takes our LOA to the next level of technological advancement for even greater confidence in the buying and selling of PSA/DNA-certified collectibles. We’re all very excited about this new, improved technology,” added Orlando.

The first item to receive the new LOA is one of the most famous and admired of all sports collectibles, the finest known single-signed Babe Ruth baseball. It is graded PSA/DNA Mint+ 9.5, and is considered the most valuable, single-signed baseball in the hobby.

“We’re always looking for ways to combat forgeries and counterfeiting, and that includes our own products. It took a year of research and planning for this new LOA advancement and it will be a big, big deterrent for anyone trying to duplicate it,” said Orlando. “Counterfeiters would have to illegally replicate the hologram and spend a huge amount of money to manufacture the paper. There is no other third-party authentication service that uses this level of technology.”

Anyone interested in replacing their current PSA/DNA autograph LOA with the new, improved embedded-hologram LOA can take advantage of a special offer from now until the end of November for only $5 per replacement. Orders must be postmarked by November 30, 2011, and the original LOA(s) must accompany the order. Send to: PSA/DNA, P.O. Box 6180, Newport Beach, CA 92658. (In rare instances, after receiving the original LOA, PSA/DNA may require that the authenticated item be submitted as well.)

For additional information about PSA/DNA Authentication Services, visit www.PSADNA.com or call Customer Service at (800) 325-1121.

News by Company & Category

Featured Auctions

(*) Indicates Auction in Progress
(*) Alt Liquid Auctions: June 7 - June 20
(*) Goldin: June 11 - June 20
(*) NBA Auctions: June 12 - June 20
(*) PWCC Marketplace: June 6 - June 20
(*) RR Auction: May 24 - June 20
(*) Steve Novella: June 13 - June 20
(*) Studio Auctions: May 28 - June 20-21
(*) Heritage Sports: May 31 - June 22
(*) 44 & More Auctions: May 20 - June 23
(*) The Collector Connection: June 5 - June 23
(*) Greg Morris Marketplace: June 10 - June 23
(*) Icons Auctions: June 18 - June 23
(*) Pristine Auction: June 17- June 23
(*) PWCC Marketplace: June 13 - June 23
(*) Queen City Cards: May 25 - June 23
(*) REA: June 13 - June 23
(*) Classic Auctions: May 31 - June 25
(*) MeiGray Auctions: June 1 - June 25-27
(*) Auction of Champions: June 20 - June 26
(*) University Archives: June 6 - June 26
(*) Eaton & Brennan Auctions: June 13 - June 27
(*) Goldin: June 18 - June 27
(*) Sirius Sports Cards: June 17 - June 27
(*) Sterling Sports Auctions: June 13 - June 27
(*) Goldin: June 14 - June 29
(*) Lelands: June 9 - June 29
(*) 44 & More Auctions: May 26 - June 30
(*) Fat Apple Auctions: June 14 - June 30
(*) Greg Morris Marketplace: June 17 - June 30
Icons Auctions: June 24 - June 30
(*) Pristine Auction: June 1- June 30
(*) PWCC Marketplace: June 20 - June 30
(*) Queen City Cards: June 5 - June 30
(*) Fanatics Auctions: June 18 - July 1
(*) MeiGray Auctions: June 10 - July 2
Goldin: June 25 - July 4
Iconic Auctions: June 29 - July 6
(*) MeiGray Auctions: June 17 - July 8-9
(*) Clean Sweep Auctions: June 13 - July 10
Goldin: July 2 - July 11
(*) MeiGray Auctions: June 17 - July 11
(*) Goldin: June 15 - July 13
Infinite Auctions: June 22 - July 13
2024 Full Auction Schedule