Goldin Auctions Partners with Barstool Sports to Kick Off New Digital Content Strategy

Goldin Auctions, the leading marketplace for trading cards, collectibles and memorabilia, announces a partnership with Barstool Sports to kick off the company’s new digital content strategy amid record industry growth.

Goldin Auctions has built a reputation as the trusted leader in trading cards, memorabilia and collectibles by offering rare, valuable and professionally graded items. The partnership with Barstool will build upon the company’s audience of millions of highly engaged and enthusiastic collectors by creating exclusive new content across Barstool’s most popular properties and talent. Barstool will create exclusive content with Big Cat, PFT Commenter and Pardon My Take including live-stream box breaks and will bring coverage of the collectibles hobby to Barstool’s passionate and engaged audience .

“We’re investing significantly in creating new experiences and engaging content across platforms,” said Goldin Auctions’ Head of Business Development and Content Sam Farber, who spent 10+ years at the NBA and who was recently brought on to bolster Goldin’s content strategy. “Our goal is to be the central figure in a content environment that is evolving and rapidly-growing in parallel with overall enthusiasm for the hobby.”

“Barstool has deep roots in sports and Goldin Auctions is a legendary name in the business,” said Barstool’s CRO, Deirdre Lester. “By integrating Goldin’s expertise into Barstool’s content we will provide Stoolies everywhere with the information they need to help stay on top of a hobby that’s exploding in both popularity and value.”

The industry’s meteoric rise has in part been driven by the massive popularity of trading card box breaks. Goldin Auctions Founder and Executive Chairman Ken Goldin regularly hosts these live-streamed breaks for tens-of-thousands of viewers, including a recent stream where he was joined by NBA guard Seth Curry. Goldin also recently partnered with creator and entrepreneur Logan Paul for a Pokémon card box break which generated millions of views.

Over the last six months, Goldin Auctions has sold more than $220 million worth of trading cards, collectibles and memorabilia. During that time, the company has shattered several industry records. The firm’s May Goldin Elite auction set a new high with $50 million in total sales. Among other industry benchmarks, the company also sold a Honus Wagner T-206 card for the record price of $3.75 million, a Kobe Bryant rookie jersey for a record price of $3.7 million and set a new record high price for any female athlete collectible item, with a Mia Hamm trading card selling for $34,400.

For more information visit goldinauctions.com.

About Goldin Auctions:

Goldin Auctions is the leading marketplace for trading cards, sports memorabilia and other collectibles. Founder Ken Goldin has sold more than $1 billion in memorabilia from many of the biggest names in sports, history, and pop culture. The company routinely sets records for the most expensive trading cards and other memorabilia ever sold. Lifelong collectors and new hobbyists alike trust Goldin Auctions because the company professionally authenticates everything it sells. Goldin Auctions is the official auction partner of the Naismith Memorial Basketball Hall of Fame, The Major League Baseball Players Alumni Association, The Jackie Robinson Foundation and the Babe Ruth Birthplace and Museum. For more information, visit GoldinAuctions.com. Learn more at www.goldinauctions.com, on Twitter and Instagram.

About Barstool Sports

Founded in 2003 by David Portnoy, Barstool Sports is a leading digital sports, entertainment and media platform that delivers original content across blogs, podcasts, radio, video and social, supported by nearly 70 dedicated personalities. It benefits from its base of approximately 54 million monthly unique visitors, reaching an estimated 36% of males and 30% of females in the Millennial and Generation Z generations across the United States. In 2019, Barstool Sports grew by approximately 65%, delivering nearly $100 million in revenue from digital and audio advertising, ecommerce, events, licensing and subscription.

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