Interview With NBA’s Director of Trading Cards and Memorabilia

The NBA has signed a four-year trading card licensing agreement with The Panini Group, known best as a publisher of sticker products and comic books overseas. Panini will produce league-licensed trading cards, stickers and sticker albums beginning with the 2009-10 NBA season. So how did the NBA determine that such a dramatic shakeup was best for the basketball card market? SCD interviewed Lisa Goldberg, the league’s senior director of trading cards and memorabilia, and asked her to give us some background on the decision.