Love of the Game Auctions: Donuts

(Written by Al Crisafulli, Owner of Love of the Game Auctions) – Once in a while, a new hobby discovery turns the collecting world on its ear. With decades of people collecting and cataloging cards, how is it that there can be an undiscovered card issue? And yet it’s happened in recent memory, with the 1921 Herpolsheimers, 1916 Tango Eggs, and 1920 Peggy Popcorn sets, among others. Other times, a discovery sheds light on the origins of an obscure set.

In late 2007, a donut box – yes, a donut box – was discovered, featuring 18 cards of various Americans printed directly onto the box. Collectors could finally see the origin of the Doughnut Corporation of America’s “Thrilling Moments” cards. The box sold for a staggering $17,500 at auction.

The individual cards, part of a 72-card set, were meant to be cut out of the box and affixed into an album called “Thrilling Moments in the Lives of Famous Americans.” The album contained biographical information on each of the 72 subjects, some of which included Abraham Lincoln, Charles Lindburgh, George Washington, Sitting Bull, Babe Ruth, Jack Dempsey, Teddy Roosevelt, and more.

Presented here is the Knute Rockne card from that scarce and fascinating set. Rockne, the famed Notre Dame football coach credited with popularizing the forward pass, is an example of how American sports intertwine so closely with historical and political figures throughout the nation’s history. The card, clearly hand-cut from its original home, pictures Rockne with the words “The Football World Will Never Forget Him” superimposed over the card. Graded Authentic by SGC, we’re proud to have this interesting and scarce card in our inaugural auction this fall.

Featured Auctions

(*) Indicates Auction in Progress
(*) REA: April 2 - April 18
(*) Kevin Savage Cards: April 2 - April 19
(*) JG Autographs: April 14 - April 20
(*) Steve Novella: April 14 - April 20
(*) Clean Sweep Auctions: March 19-April 21-22
(*) Kevin Savage Cards: April 6 - April 21-22
(*) MeiGray Auctions: April 1 - April 22
(*) NBA Auctions: April 1 - April 22
(*) RR Auction: April 15 - April 22
(*) Sirius Sports Cards: April 12 - April 22
(*) Gott Have Rock & Roll: April 14 - April 23
(*) Bagger's Auctions: April 14 - April 24
(*) Goldin Auctions: April 8 - April 24
(*) Pristine Auction: April 1 - April 25
(*) Auction of Champions: April 14 - April 26
(*) Kevin Savage Cards: April 12 - April 26
JG Autographs: April 21 - April 27
(*) Kevin Savage Cards: April 14 - April 28-29
Iconic Auctions: April 22 - April 29
(*) MeiGray Auctions: April 9 - April 29
(*) NBA Auctions: April 8 - April 29
Detroit City Sports Auction: April 21 - May 1
MEARS Auctions: April 23 - May 1
Kevin Savage Cards: April 19 - May 3
JG Autographs: April 28 - May 4
(*) MeiGray Auctions: April 15 - May 6
(*) NBA Auctions: April 15 - May 6
Rockhurst Auctions: April 26 - May 6
Sirius Sports Cards: April 26 - May 6
Sterling Sports: April 22 - May 6
VSA Auctions: April 19 - May 6
(*) Heritage Auctions: April 12 - May 6-8
The Collector Connection: April 21 - May 9
Auction of Champions: April 28 - May 10
JG Autographs: May 5- May 11
RR Auction: April 23 - May 12
Kevin Savage Cards: April 26 - May 12-13
NBA Auctions: April 22 - May 13
Pristine Auction: May 1 - May 30
2021 Full Auction Schedule