Memory Lane Inc. Springtime Classic Auction Closes Saturday, April 17th – 7pm EST. 10 DAYS LEFT FOR BIDDING! The auction closes at 7pm EST on Saturday, April 17th for all initial bids. Get your bids in early to guarantee your participation in the 15 Minute Rule which goes into effect immediately at 7pm EST April 17th. The 15 Minute Rule allows you to continue to bid on lot you had bid on prior to 7pm. The auction officially ends when there are NO BIDS on ANY LOT for a full 15 minute period. Highlights Include: