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Memory Lane Inc Offers Wagner, Ruth, Gehrig Items Highlighting ‘Own It Now’ Catalog

Memory Lane’s Own It Now! Sale opens February 18  at 10am PST/1pm EST. Don’t miss out on your opportunity to own some amazing One-Of-A-Kind Items! 0% BUYERS FEE! The Own It Now! sale will run for 3 weeks. For the first 2 weeks, the first person to hit the Own It Now button wins the item. At the start of the third week of the sale, Memory Lane will allow potential buyers to contact the office, make offers on unsold listings, and accepted offers will be awarded to the winning bidder. Gathered together, they’re a veritable sports collecting museum. The only difference? These are for sale. From a T206 Honus Wagner to multiple Babe Ruth signed baseballs to decades-old mint condition Hall of Famers, dozens of high-quality, high-grade and rare pieces of sports memorabilia have been assembled by Memory Lane Inc over the last few months for its second Own it Now catalog event. Four times each year, the southern California-based sports memorabilia auction company will offer consigned items available for straight sale.

The consignor sets a selling price with a first-come, first-served opportunity available to buyers for two weeks. At the beginning of the third week, Memory Lane will invite potential buyers to make an offer on any unsold items. Owners of the consigned items will then opt to accept or reject the offer.

Own it Now debuted last fall with several high-end items changing hands including a pristine single-signed Babe Ruth basebal ($160,000), a 1911 T201 Hassan set ($90,000), a PSA 8 1948 Leaf Sid Luckman rookie ($70,000) and a PSA 8 1952 Topps Eddie Mathews ($39,500).

Set to reach collectors’ mailboxes this week, the company’s first Own it Now catalog of 2011 includes an authentic T206 Honus Wagner with an asking price of $325,000. The card’s history dates from an era before grading was fashionable, when a collector tried to have some of its flaws hidden through restoration, a process that was later reversed. The hobby’s ‘holy grail’, T206 Wagners nearly always draw strong interest from advanced collectors and investors.

Also offered is a T206 near set. Missing just 17 cards, each card in this version of “The Monster” has been graded and carries a price of $150,000.

Demand still far outweighs the supply of rare and highly desirable Babe Ruth memorabilia. The catalog includes several Bambino-related pieces including a game-used bat dating to his days with the Boston Red Sox. The Hillerich & Bradsby bat is being offered at $110,000.

There are two Ruth signed baseballs and another featuring the signatures of both Ruth and his legendary Yankees teammate, Lou Gehrig and a top quality 1933 Ruth #149 card graded near mint, one of just three at that level with none ever grading higher.

Gehrig is well represented, too. There are two high-grade ’34 Goudeys and a ’32 U.S. Caramel in a deep mix of early vintage gum cards.
One of the finest collections of 1951 Bowman baseball cards ever offered is in this catalog. Missing only the Mickey Mantle rookie card to become a complete set, the group of 323 cards has been graded PSA 8 (nr mint-mt) across the board. It’s offered at $65,000.

Among other rare single cards in the Own it Now sale are a 1948 Leaf Satchel Paige (near mint-mint+). The graded example of this iconic card from one of the first post-WWII sets, is among the best known examples ($89,995).

There is an 1895 May’s Cap Anson graded near mint ($29, 500), a 1909 T204 Ramly card of Ed Plank graded PSA 8 ($37,500), a mint 1954 Topps Hank Aaron rookie card ($21,995), plus 1952 Topps Mickey Mantle (PSA 4), 1952 Topps Jackie Robinson (PSA 8) and a couple of high grade 1915 Cracker Jack Hall of Famers including Cobb.

Football card collectors will find the second highest-rated 1966 Topps set on PSA’s Registry as well as high-grade sets of the classic 1964-66 Philadelphia Gum football issue. Vintage unopened packs are sprinkled into the catalog as well including a pair of 1961-62 Fleer basketball.

More than five decades after they were used in All-Star Game competition come a pair of remarkable bats: A 1955 Ted Williams ($57,500) and a 1951 Joe DiMaggio ($49, 950).

There is a signed baseball from Cy Young, a signed John F. Kennedy letter and other autographed pieces worthy of the best collections in the world.

Sellers pay a 20% premium for sales made under the Own it Now program. Buyers pay nothing over and above the price of the item plus shipping costs.

The event opens Friday, February 18.

Catalogs will be delivered to those on the company’s mailing list this week. To receive a free copy, contact Memory Lane (877.606.LANE (5263) or visit the company’s website (

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