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Panini Moved Quickly To Acquire Donruss

At about the same time the NBA announced it had selected Panini as its exclusive trading card licensee for the next four seasons, officials from the company say they began looking into the prospects of acquiring Donruss as a way to bring an experienced trading card sales, design and production team on board. Peter Warsop, group licensing director for Panini, told SCD that conversations between the two companies began on Jan. 23. Read the full story on SCD here.

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